Pulp Peak, a leading French player in merchandising and licensing, visited our studio to respond to a call for tender by the Adidas Arena in Paris, aiming to enhance the merchandising experience within the arena. The primary objectives were to maximize sales, create modular solutions, and ensure impactful, easily transportable selling points. The outcomes are as follows:

- Pick-Up Station: A fully designed station where customers can swiftly collect their app orders within seconds, either at half-time or the end of the show, assisted by a member of the Pulp Peak sales team.

- Mobile Selling Carts: Featuring the Adidas logo, these carts offer the flexibility to move throughout the arena within minutes, showcasing a highly recognizable design.

- Outdoor Tents: Positioned at the street entrance plaza, these tents are intended to maximize sales both before and after the show.